As part of the River UX team, I collaborated with AIK to capture the essence of their club spirit and translate it into the design of their new online shop. My responsibilities included developing wireframes, designing the user interface, and creating the overall shop design. Careful attention was given to every detail, such as the concrete background and graffiti elements, which were all meticulously chosen to reflect the unique mentality of AIK club.

The end result was a modern supporter shop that has proven to be important in promoting and selling AIK's new line of soccer jerseys, contributing to their remarkable success.