Red Bull Air Race
UX Design / UI Design / Brand Design
Flying high with Red Bull wiiings. Victor Müller Ginsberg and I collaborated to create the new web page for the Red Bull Air Race. Our objective was to enhance the experience for fans by providing seamless access to race standings and statistics, while also showcasing the excitement of the races through captivating stories and images.
One of the key challenges we faced was seamlessly integrating the existing Red Bull Air Race identity and brand with the new Red Bull brand, resulting in a modern and cohesive website that aligns with the overall Red Bull brand image.
Our efforts were focused on designing user interactions and information display with utmost attention to detail, including animations and behavior, to ensure a seamless and engaging experience for users on the website.