A royal makeover fit for kings and queens. I did a total remake of Svensk Dam based on the new design system I created for Aller Media. With the initial launch of Svensk Dam's digital version for the web, the brand departed from its traditional print magazine roots. However, as the print magazine recently underwent a facelift, it was also time to update the digital version. Leveraging the enduring appeal of the strong logo, I incorporated the brand prominently, embracing its essence instead of shying away from it. The result is a refreshed and contemporary website that pays homage to the beloved and recognizable brand."